Or more aptly put.. Someone you NEED to know. Hiroshi Fujiwara is not a man widely known outside of true streetwear heads but his influence on popular fashion, style, and all things fresh over the past twenty plus years is virtually unparalleled.
Fujiwara was born in Ise, Mie in 1964, and has since gone on to Godfather Harajuku culture, pioneer the limited release marketing concept, mentor Nigo the founder of the popular lifestyle brand BAPE, and solidify himself as an early importer of hiphop to Japan. He's done consulting work for some of the world's biggest brands including Nike, Levi's, and Burton, telling each what they need to be up on and guiding the direction in which their designs and marketing should be headed. Be clear.. when Hiroshi speaks, your favorite tastemaker listens. He's even managed to maintain a career as an accomplished musician, producer, and dj, working and collaborating with people as far reaching and unlikely as Eric Clapton.
Over the years Hiroshi has lent his eye for fashion and design to countless labels such as GoodEnough (which he founded and later left), Visvim, Stussy, and Undercover amongst others. Currently he still heads up the HTM line for Nike, as well as the Fenom line for Levi's and the iDiom line for Burton. He maintains his own brands HeadPorter, Fragment Design, and Base Station as well as his online lifestyle magazine Honeyee. He's a busy man.
Hiroshi has managed to maintain a mysterious aura about him balancing the fine edge between commercialism and individuality. He shuns the mainstream and their corporate philosophies yet they all come clammoring for him. He's the "ol blue eyes" of the streetwear community.. Cool without being cool.
There's a million reasons why Hiroshi Fujiwara is the epitome of swagger but we'll leave you with a quick three.
a) Despite all that he's accomplished, Hiroshi has never written a business plan. EVER.Our hats off to you Mr. Fujiwara... PROPS.
b) The man doesn't know his own bank account information. Even the bank account stamp needed to withdraw money out in Japan.. doesn't have it. He's clueless to how much money he actually has. Regardless, we have a feeling he's doing just fine.
c) He's appeared in a Coppola film. Sure it was Sofia Coppola's Lost in Translation and not Francis Coppola's Godfather, but which one gets you face time with Scarlett Johannson? Nuff said.
PROPS CadmusFamily
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